MBA in Marketing Management(Call on-08904723394}
Marketing is another well - accepted field of specialization in MBA. As we all know marketing is the art of bringing the product and the customer together. What we need to be aware of at this stage is that while marketing brings the product and the customer together, it is the "sales" function that is finally responsible for the customer buying the product. Thus you should be clear that marketing and sales are two separate functions. While marketing relates to brand building, pricing, promotions etc. sales means business, hard-core selling of the product. In all probability, immediately after an MBA initial 2 – 3 years of rigorous sales function is what companies think is essential for a manager to grow into a successful marketing manager.
So an ASM (Area Sales Manager) profile is what you should be comfortable with in the initial phase of your career. In these functions, lateral thinking, technical know-how of the product, awareness of the market segment and innovation and creativity are the skill sets you need to develop in order to prepare yourself for a successful stint in this field. A dual specialization major in Marketing with Finance as your minor subject will prove to be immensely useful if you are interested in marketing of financial services. This is important as I earlier mentioned that technical know-how of the product that you are selling is critical. Thus if you are selling insurance products or other financial products like mutual funds, bonds etc. relevant knowledge in the field of finance is important.
There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.
In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists. Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.
MBA marketing courses are offered by a number of reputed institutions worldwide. The comprehensive courses offered are ideal for both students and working executives, who wish to add value to their educational background. In addition to the courses offered through traditional modules, one can also come across online MBA marketing courses. The remuneration offered to the individuals in this profession is quite decent and there is ample scope for career development.
Eligibility for MBA Marketing
The minimum eligibility criteria required for students seeking admission to MBA marketing programs is graduation. In some of the institutes at least 60% marks is required for taking admission. However, selection process may vary from one institution to the other. Candidates seeking admission to the reputed B-Schools for pursuing their higher education in marketing are expected to qualify the entrance examination conducted for the selection of the candidates. The entrance test held is generally based on multiple choice questions which include quantitative ability, verbal ability, logical reasoning and data interpretation. Candidates selected on the basis of their performance in the entrance examination are then called for a personal interview round. A group discussion session is also conducted for the short-listed candidates to take part.
Scope of MBA Marketing Courses
Candidates with an MBA degree in marketing are sure to enjoy excellent career growth in this highly competitive world. Marketing manager, market research analyst, brand manager and new product manager are some of the job profiles available for MBA marketing professionals. Candidates with profound knowledge in finance can also look for the job opportunities available as strategic or market planning executives. One can also come across other specialized corporate positions like advertising manager, marketing communications manager, sales manager and PR director. Most of the advertising agencies also offer ample job scope for marketing professionals in specialized areas like direct marketing, advertisement and jobs related to communications. MBA Marketing programs are also ideal for those who wish to make a career as a brand manager. This profession generally attracts youngsters as the job involves lot of responsibilities, glamour and lot of traveling.
Marketing Careers
There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.
In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists.
Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.
Product and Brand Managers
The product manager is entirely responsible for the profitability and market growth of a product line. The product manager could be considered the CEO of a particular product. They typically coordinate and oversee a number of diverse divisions of a corporation to ensure the efficient and timely flow of a product to market. While some product managers have international responsibilities, most product management positions focus on product and market development domestically. Product managers often will see promotion to director or manager of a group of products or even to the position of VP of marketing.
New Product Development Specialists
Some companies have a position specifically targeted to managing new or developing product lines. The new product specialist is skilled at launching and marketing initial implementations of a product or marketing plan before giving the project to a product manager for ongoing maintenance.
Marketing Managers
The marketing manager's responsibilities are similar to those of the product manager, but are focused on servicing and managing an ongoing relationship with existing customers. The marketing manager utilizes skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position can be highly demanding and require intensive knowledge of market research and customer management.
Account Management Specialists
While it is not often required, having an MBA can be very beneficial in obtaining a position in account management roles. The account manager is responsible for a large number of the functions of a product manager, but on the advertising agency side of things.
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1. Faculty of Management Studies,
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2. XLRI School of Business and Human
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3. S.P. Jain Institute of Management
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4. Jamnalal Bajaj Institute of
Management Studies, Mumbai
5. Management Development Institute
(MDI), Gurgaon
6. Mudra Institute of Communications
(MICA), Ahmedabad
7. Narsee Monjee Institute of
Management Studies, Mumbai
8. Indian Institute of Foreign Trade
(IIFT), New Delhi
9. Symbiosis Institute of Business
Management, Pune
10.Institute of Management
Technology (IMT), Ghaziabad
11.Prin. L.N. Welingkar Institute of
Management Development & Research, Mumbai
12.K.J. Somaiya Institute of
Management Studies & Research, Mumbai
13.Great Lakes Institute of
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14.Nirma University Institute of
Management, Ahmedabad
15.Symbiosis Centre for Management &
Human Resource Development (SCMHRD), Pune
16.International Management
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17.ICFAI Business School, Hyderabad
18.Symbiosis Institute of
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19.Loyola Institute of Business
Administration, Chennai
20.T A Pai Management Institute,
Manipal
21.Alliance University School of
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22.Fore School of Management, New
Delhi
23.Goa Institute of Management, Goa
24.Lal Bahadur Shastri Institute of
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25.Balaji Institute of Modern
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26.Christ University Institute of
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27.PUMBA Department of Management
Science Pune University, Pune
28.Bharathidasan Institute of
Management, Tiruchirappalli
29.Birla Institute of Management
Technology, New Delhi
30.Symbiosis Institute of Management
Studies, Pune
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{That doesn't means all the colleges having Management quota.}
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{That doesn't means all the colleges having Management quota.}
More details about colleges please
Contact us:-<<<<<8904723394>>>>>
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